A new native cart for the future

Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products designed for Indian skin types. Their formulations focus on hydration, barrier repair, and targeted treatments for everyday skincare needs. They're a Series C funded start-up and one the fastest growing brands in the Skincare space.

A Next-Generation Native Cart for Seamless Shopping Experiences

Conscious Chemist is a science-driven skincare brand focused on clean, sustainable, and effective formulations. Their products are vegan, cruelty-free, and designed to address various skin concerns with potent active ingredients.

A tailored loyalty program for enhanced customer retention and engagement

WOW Skin Science is one of India's most loved D2C beauty and wellness brands, known for its nature-inspired, toxin-free formulations. From apple cider vinegar shampoos to vitamin C face washes, they've built a cult-like following with products that actually do what they promise. Founded in 2014, WOW has scaled rapidly in the personal care space. In 2021, they raised $50 million from ChrysCapital, marking one of the largest investments in the Indian D2C beauty space at the time. The brand has since expanded into international markets, retail stores, and even launched WOW Life Science for wellness supplements. They're a rare combo of strong product credibility, savvy influencer marketing, and a clean, premium vibe - making them a standout success in India's new-age consumer brand boom.

Blazing-Fast Performance: Speed Up, Convert More

The Sleep Company is a leading D2C brand specializing in innovative mattresses and sleep solutions. They focus on enhancing customer experience through high-quality products and a seamless online shopping experience.

Luxury, Faster: Premium Performance for Premium Shoes

Black Tulip Studio is a luxury shoe brand known for its elegant craftsmanship and high-end designs. Their online store showcases premium footwear collections, catering to customers who expect both style and a seamless shopping experience.

Building Aiza's Shopify storefront for a multilingual, multi-currency market

Aiza is a premium international skincare brand based in the UAE. With a focus on clean beauty and sustainable formulations, the brand serves customers across the UAE, Saudi Arabia (KSA), and other international markets.

Foxtale x Mixpanel: Data-Driven Growth for Beauty Brands

Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products designed for Indian skin types. To scale effectively, they needed deep insights into user behavior, conversion trends, and retention strategies.

BuyWOW Goes Headless: A Future-Ready E-Commerce Experience

BuyWOW is a leading D2C beauty and wellness brand offering natural, science-backed products. To scale efficiently and enhance performance, they aimed to migrate to a headless commerce architecture for better flexibility, speed, and omnichannel capabilities.

Cello World Goes Headless: A Performance-Driven Transformation

Cello World, a trusted household brand in India, specializes in homeware, glassware, and kitchen products. To support its growing e-commerce operations, Cello World required a modern, scalable, and high-performance online store.

posx: The Future of In-Store & Online Retail | The Sleep Company

The Sleep Company, known for its advanced sleep solutions, operates both online and offline retail stores. They required a seamless omnichannel POS system to unify their in-store and e-commerce operations.

A New Mobile App for BuyWOW | BuyWOW

BuyWOW - A leading D2C brand focused on skincare and wellness. They prioritize customer engagement and retention through personalized shopping experiences.

A New Mobile App for FoxTale | Foxtale

Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products designed for Indian skin types. Their formulations focus on hydration, barrier repair, and targeted treatments for everyday skincare needs.

Shopify revamp for Dot & Key

Dot & Key is a leading skincare and wellness brand. With rapid growth in online demand, the brand needed a Shopify storefront that could deliver speed, seamless navigation, and integrations to support its scaling e-commerce operations.

Crafting a seamless online experience for Vedic Lab with Shopify

Vedic Lab is a wellness brand based in Switzerland, known for offering natural supplements rooted in Ayurvedic science. Their mission is to help people understand their body better and support it with clean, effective formulations.

Gamified mobile experience driving customer loyalty and engagement

WOW Skin Science was scaling its direct-to-consumer (D2C) business but struggled to create differentiated experiences for its mobile-first audience. The existing e-commerce experience was generic, lacked engagement, and didn't leverage customer loyalty effectively.

AI-powered personalization and UTM-based cart customization

Foxtale aimed to elevate its D2C skincare experience but faced challenges in personalizing the journey for diverse skin types and concerns. The generic catalog and checkout flow did not account for customer preferences or campaign-level attribution.

Beardo elevates shopping with a faster and smarter cart powered by cartx

Beardo is one of India's leading men's grooming brands, offering a bold range of beard oils, skincare, hair products, fragrances, and more. With a cult following and a strong brand identity, Beardo is known for its edgy marketing and premium grooming solutions for the modern man.

Supercharging conversions with cartx at Skin Health and You

Skin Health and You is a modern skincare brand built for Indian skin needs. Backed by Galderma and partnered with Elian Trading Company, it brings dermatologist-recommended products straight to consumers. The focus is on science-led, no-nonsense skincare that works.

Seamless platform shift and operational sync for Skin Health and You

Skin Health and You is a science-backed skincare brand tailored for Indian skin. Backed by Galderma and Elian Trading Company, it delivers dermatologist-recommended products directly to consumers which is simple, effective, and expert skincare without the overwhelm.

Secret Alchemist revives cart conversions with cartx by devx

Secret Alchemist is a modern Ayurvedic wellness brand blending ancient Indian remedies with luxury self-care. Known for its signature oils, elixirs, and healing blends, the brand serves a growing base of conscious consumers seeking holistic beauty. As online traffic increased, delivering a refined, seamless digital experience became a top priority.

Crafting an omnichannel retail experience for Svaraa

Svaraa is a premium jewellery brand from the house of Kalamandir Jewellers. With a strong retail presence across India, the brand brings a blend of traditional craftsmanship and modern design sensibilities to a growing audience. As Svaraa scaled its operations, it needed a digital infrastructure that could keep up with the evolving expectations of both customers and store teams, while addressing the complexities of fine jewellery retail.

Performance optimization & PDP revamp for Secret Alchemist

Secret Alchemist is a premium skincare brand blending age-old Ayurvedic wisdom with modern formulations to create products that are as effective as they are indulgent. Known for its handcrafted blends and sustainable ethos, the brand's online store serves as a key touchpoint for customers seeking high-quality self-care solutions. To ensure their digital presence reflected the same luxury and trust as their products, the brand invested in enhancing website performance and overall shopping experience.

Speed Optimization for a Shopify-Based Beauty Brand

Moxie Beauty is a modern D2C brand in the haircare space, known for its clean product lines and a vibrant online presence. Built on Shopify, their storefront was designed to reflect the brand's premium positioning and offer a seamless shopping experience to their growing customer base.

Migrating from Shopify to a custom headless e-commerce platform

ControlZ is a DTC brand redefining renewed device shopping. They aimed for a premium, smooth, and visually rich experience that Shopify couldn't fully support. To gain design freedom, backend control, and high performance, they migrated to a custom headless commerce platform built for speed, scalability, and operational autonomy.

Seamless Operations with ERP, Juspay, and ClickPost Integration

ControlZ is a custom headless e-commerce platform for renewed devices. Beyond providing a premium, Apple-like UI, the brand needed robust backend integrations to manage inventory, payments, and logistics efficiently. The goal was to create a seamless operational flow connecting the ERP system, payment gateway, and shipment tracking while keeping customers engaged and informed.

Multi-Market cart powered by cartx

Indigo Workwear is a leading supplier of workwear apparel across Australia and New Zealand. With a strong presence in both regions, the brand needed a cart experience that was not only fast and reliable but also flexible enough to support localized offers, currencies, and dynamic upsell opportunities.

From clicks to kicks, Comet goes retail with posx

Comet had already made waves online, becoming a go-to brand for bold, affordable sneakers. With demand soaring, they launched retail stores in multiple cities but needed a fast, reliable system to run billing, manage stock, and sync with their existing website.

Custom Loyalty Module for Dot & Key

Dot & Key needed a loyalty framework that could drive repeat purchases without being constrained by the limitations of off-the-shelf Shopify apps. Instead of adopting a plug-and-play tool, we built a custom loyalty module designed to handle scale, provide flexibility, and integrate seamlessly with their existing Shopify store and mobile app.

Speed Optimization Revamp for Comet's Shopify Plus Storefront

Comet, a fast-growing Shopify Plus brand, is known for bold designs and high-quality product visuals. With strong brand loyalty and a reputation for innovation, Comet wanted its storefront to deliver a fast, seamless, and premium digital experience matching its products.

Foxtale's shift to shopify headless

Foxtale, one of India’s fastest-growing skincare brands, built its identity around science-first formulations and a vibrant customer community. But as campaigns scaled and product ranges expanded, Foxtale’s Shopify-based storefront began to feel slow, rigid, and limited. To unlock speed, flexibility, and marketing agility, Foxtale re-architected its store into a Shopify Headless model powered by AWS.

Building the Dot & Key Mobile App with Custom Integrations

Dot & Key, one of India's fastest-growing skincare brands, wanted a mobile app to extend its Shopify website with exclusive perks, advanced cart logic, faster content management, and effortless scalability. We built a custom ecosystem using Shopify for commerce, AWS middleware for business rules, Strapi CMS for content, and integrations like Exotel and Nuggets.

Scaling Tech for Mokobara’s D2C, B2B & Marketplace Operations

Mokobara is a fast-growing premium travel and lifestyle brand. With a digital-first approach, they needed robust tech infrastructure and automation to scale across D2C, B2B, and marketplace channels.

Crafting a Custom Commerce Platform for Scale and Engagement

Salad Days, a fast-growing healthy food brand in Delhi NCR, Bengaluru, and Mumbai, wanted to move beyond aggregator platforms and deliver a tailored digital experience. Partnering with devx, they built a modern commerce platform designed for scale and customer engagement.