Crafting a Custom Commerce Platform for Scale and Engagement
Salad Days, a fast-growing healthy food brand in Delhi NCR, Bengaluru, and Mumbai, wanted to move beyond aggregator platforms and deliver a tailored digital experience. Partnering with devx, they built a modern commerce platform designed for scale and customer engagement.
Challenge
Initially, Salad Days relied on a static website provided by Petpooja. While it served basic ordering needs, it came with significant limitations:
- Customer insights were locked, preventing growth and retention strategies.
- A rigid interface limited engagement, making it hard to experiment with features that drive conversions.
- Running subscription programs, offering customizations, or tracking deliveries in real time wasn't possible.
The brand needed a scalable, custom-built platform that not only enabled seamless ordering but also gave full ownership of customer relationships.
Solution
devx built Salad Days a future-ready, modular platform by integrating Petpooja's data into a custom Next.js and AWS Serverless architecture.
Frontend with Next.js:
- Implemented Server-Side Rendering (SSR) and Static Site Generation (SSG) for SEO-friendly, lightning-fast pages.
- Dynamic routing and API integration for real-time menu, subscription, and order updates.
- Reusable UI components for modular scalability.
Backend with AWS Serverless:
- Lambda, API Gateway, and DynamoDB powering a fully managed, event-driven backend.
- Automatic scaling during peak order volumes without downtime.
- Cloud-native observability and logging for faster debugging and monitoring.
Modules & Features Delivered
Personalized Ordering:
- Build Your Own Salad with ingredient-level selection.
- Subscription model for recurring, customized meals.
- Wishlist, save meals, and reorder flows for retention.
Health & Transparency:
- Calorie counts and nutrition information embedded with every meal.
- Complimentary items and add-ons for checkout flexibility.
Smart Delivery & Tracking:
- Order scheduling for later.
- Ola Maps integration for live rider tracking.
- Full in-house rider management integrated into the system.
Customer Preferences:
- Permanent and temporary cooking instructions saved per customer profile.
Payments & Integrations:
- Razorpay integration for secure, seamless payments.
- Automated data pipelines to transform and unify Petpooja's data into a single backend for menu, orders, and delivery.
Impact
Client PoC
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