Gamified mobile experience driving customer loyalty and engagement

WOW Skin Science was scaling its direct-to-consumer (D2C) business but struggled to create differentiated experiences for its mobile-first audience. The existing e-commerce experience was generic, lacked engagement, and didn't leverage customer loyalty effectively.

Problem statement

WOW Skin Science was scaling its direct-to-consumer (D2C) business but struggled to create differentiated experiences for its mobile-first audience.

The existing e-commerce experience was generic, lacked engagement, and didn't leverage customer loyalty effectively. Customers had little incentive to return to the app, and engagement metrics were low despite high traffic.

Solution

We built a custom mobile app offering:

Seamless E-Commerce Experience:

Integrated payment, order tracking, and catalog browsing for smooth shopping.

Gamification Elements:

Added streak rewards, challenges, and interactive features to boost engagement.

Structured Loyalty Management:

Implemented comprehensive loyalty system to drive repeat purchases and brand engagement.

Interactive Push Notifications:

Enabled personalized offers and timely updates to re-engage users effectively.

Impact

35% increase in repeat purchase rate through gamification and loyalty programs

50% improvement in customer engagement metrics (time spent & sessions per user)

2x growth in mobile-driven sales within 6 months of launch

Client PoC

Santosh Hegde

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