Beardo elevates shopping with a faster and smarter cart powered by cartx
Beardo is one of India's leading men's grooming brands, offering a bold range of beard oils, skincare, hair products, fragrances, and more. With a cult following and a strong brand identity, Beardo is known for its edgy marketing and premium grooming solutions for the modern man.
Problem statement
Despite a strong product lineup and loyal customer base, Beardo faced a critical issue with slow cart performance.
The Shopify-native cart failed to keep up with high traffic, dynamic offers, and personalized promotions. These inefficiencies were hurting conversions, AOV, and overall customer satisfaction.
Solution and the tech behind the scenes
Beardo partnered with devx to replace their Shopify cart with cartx:
One lightweight script, lightning speed:
Unlike conventional carts that load multiple JS files, cartx loads a single update.js file. This significantly cuts down on load time, reduces HTTP requests, and boosts performance.
Predictive cart value calculation:
Instead of recalculating the entire cart every time a product is added, cartx predicts the new cart value upfront. This predictive approach saves time and ensures a smoother experience.
Minimal payload, maximum speed:
cartx is built to call only one function at a time, sending minimal data per request. This method reduces server load and ensures lightning-fast updates.
Progressive loading:
The entire cart reloads only after every necessary computation is completed, ensuring that users never face partial or glitchy updates.
AI-powered upsell engine:
Dynamically recommends products based on cart behavior and customer preferences.
Dynamic VIP progress system:
A dynamic progress bar shows regular users how to reach VIP status, while VIP members see special freebies they've unlocked.
Smart coupon management:
Coupons can be applied directly on the cart for upfront savings and instant validation, with cron jobs ensuring that coupons, tier logic, and upsell rules are always in sync.
Pincode-based delivery checker:
Smart pincode-based delivery date checker improves trust and decision speed.
Impact
Client PoC
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