Secret Alchemist revives cart conversions with cartx by devx
Secret Alchemist is a modern Ayurvedic wellness brand blending ancient Indian remedies with luxury self-care. Known for its signature oils, elixirs, and healing blends, the brand serves a growing base of conscious consumers seeking holistic beauty. As online traffic increased, delivering a refined, seamless digital experience became a top priority.
Challenge
While the website was visually rich and functional, the cart experience didn't match the brand's evolving eCommerce needs.
- Shoppers couldn't view tier-based gifting offers or track their savings.
- There were no progress bars, auto-applied gifts, or clear checkout summaries.
- Upsell opportunities were missed, and mobile users faced clunky navigation.
This led to friction, confusion, and higher cart abandonment impacting both conversions and customer satisfaction.
The Solution and tech behind the process
To improve performance and optimize conversions, Secret Alchemist partnered with devx to implement cartx.
Single lightweight script:
cartx runs on a single update.js file, reducing load time and HTTP requests. This creates a faster, smoother cart experience especially on mobile.
Predictive cart updates:
Rather than recalculating with every product addition, cartx predicts total values upfront. This cuts lag and keeps interactions instant.
Gamified rewards progress bar:
A multistep progress bar shows how close users are to unlocking free gifts:
- 2 products = 1 gift
- 3 products = 2 gifts.
This visual system nudges shoppers to add more, increasing AOV naturally.
Smart coupon and pricing logic:
Customers can apply coupons directly from the cart. Final prices show all discounts, taxes, and fees ensuring pricing transparency and fewer checkout drop-offs.
AI-powered upsells with manual override:
cartx recommends relevant products using AI while allowing brand teams to manually control specific promotions balancing automation with precision.
Blurred gift visuals for engagement:
Gifts remain blurred until unlocked, piquing curiosity and motivating shoppers to complete their purchase to reveal the reward.
Outcome
Client PoC
Let's connect!
Bring your D2C brand vision to life-connect with our tech team to create seamless, scalable solutions today!
