Supercharging conversions with cartx at Skin Health and You
Skin Health and You is a modern skincare brand built for Indian skin needs. Backed by Galderma and partnered with Elian Trading Company, it brings dermatologist-recommended products straight to consumers. The focus is on science-led, no-nonsense skincare that works.
Challenge
Skin Health and You wanted a fast, efficient, and user-friendly cart experience.
We implemented cartx, devx commerce's AI-powered cart engine, to deliver exactly that.
Solution: cartx by devx commerce
We introduced cartx, devx commerce's in-house built AI-powered cart engine:
One lightweight script helps with speed optimization:
Unlike conventional carts that load multiple JS files, cartx loads a single update.js file. This significantly cuts down on load time, reduces HTTP requests, and boosts performance.
Predictive cart value calculation:
Instead of recalculating the entire cart every time a product is added, cartx predicts the new cart value upfront. This predictive approach saves time and ensures a smoother experience.
Minimal payload, maximum speed:
cartx is built to call only one function at a time, sending minimal data per request. This method reduces server load and ensures lightning-fast updates.
Progressive loading:
The entire cart reloads only after every necessary computation is completed, ensuring that users never face partial or glitchy updates.
Progress bar with milestones:
Engages users by showing how close they are to pick freebies or rewards, creating an interactive shopping experience.
AI-Powered upsells with manual override:
Smart product suggestions help increase average order value while maintaining full control over recommendations.
Apply coupon list:
A curated list of available coupons is shown within the cart. Customers can apply with one click, no more hunting for promo codes.
Sticky savings ribbon:
A dynamic banner just above the checkout shows how much the customer is saving, reinforcing purchase motivation.
Transparent pricing:
Final price, including shipping, taxes, and discounts, is displayed at the cart level itself. No hidden surprises at checkout.
Impact
Client PoC
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