Foxtale x Mixpanel: Data-Driven Growth for Beauty Brands
Foxtale is an Indian skincare brand offering science-backed, dermatologist-tested products designed for Indian skin types. To scale effectively, they needed deep insights into user behavior, conversion trends, and retention strategies.
Problem statement
Foxtale required a powerful analytics tool to track customer journeys, identify drop-off points, and optimize conversions.
Their existing setup lacked granular tracking, making it difficult to make data-backed decisions for improving sales and engagement.
Solution
User-Centric Analytics:
Gain real-time insights into user journeys.
Conversion Optimization:
Identify drop-offs and improve sales performance.
Custom Event Tracking:
Monitor key actions like add-to-cart, checkout, and purchases.
Scalable & Actionable:
Grow your brand with data-backed decisions.
Impact
Client PoC
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