AI-powered personalization and UTM-based cart customization

Foxtale aimed to elevate its D2C skincare experience but faced challenges in personalizing the journey for diverse skin types and concerns. The generic catalog and checkout flow did not account for customer preferences or campaign-level attribution.

Problem statement

Foxtale aimed to elevate its D2C skincare experience but faced challenges in personalizing the journey for diverse skin types and concerns.

The generic catalog and checkout flow did not account for customer preferences or campaign-level attribution, limiting both conversions and insights.

Solution

We developed a mobile app with:

Smooth E-Commerce Flow:

Optimized catalog, payment, and tracking specifically for skincare shoppers.

Skin Analysis Quiz:

Integrated comprehensive skin analysis to understand user needs and preferences.

Personalized Recommendation Engine:

AI-powered system to guide users toward the most suitable products for their skin type.

UTM-Based Cart Customization:

Tailored promotions and product bundles based on campaign source and user behavior.

Impact

40% uplift in conversion rates due to personalized recommendations

25% higher average order value (AOV) driven by customized cart experiences

Significant reduction in drop-offs as users found relevant products faster

Client PoC

Ishita Kaur

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