A tailored loyalty program for enhanced customer retention and engagement
WOW Skin Science is one of India's most loved D2C beauty and wellness brands, known for its nature-inspired, toxin-free formulations. From apple cider vinegar shampoos to vitamin C face washes, they've built a cult-like following with products that actually do what they promise. Founded in 2014, WOW has scaled rapidly in the personal care space. In 2021, they raised $50 million from ChrysCapital, marking one of the largest investments in the Indian D2C beauty space at the time. The brand has since expanded into international markets, retail stores, and even launched WOW Life Science for wellness supplements. They're a rare combo of strong product credibility, savvy influencer marketing, and a clean, premium vibe - making them a standout success in India's new-age consumer brand boom.
Problem statement
The WOW Skin Science team wanted to use loyalty as a means to retain customers.
They wanted to use it in close tandum with their discounting engine to improve custom repeat purchases.
Solution
Bulk Upload System for Wallet Balance:
We built a bulk upload system to give wallet balance to select customers which was used for improving retention.
Loyalty Points Integration:
The loyalty points system was integrated with their payments wallet and cart ecosystem. In addition, we built a VIP membership club for their top customers
VIP Membership Club:
The WOW team could create custom redemption rules to test different schemes for retention
Impact
Client PoC
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