Shopify revamp for Dot & Key
Dot & Key is a leading skincare and wellness brand. With rapid growth in online demand, the brand needed a Shopify storefront that could deliver speed, seamless navigation, and integrations to support its scaling e-commerce operations.
Problem statement
The Shopify storefront was functional but not growth-ready. Heavy pages, complex checkout flows, and inconsistent third-party integrations hurt conversions and user experience. With rising traffic and orders, Dot & Key needed:
- A full Shopify design revamp aligned with its brand identity
- Streamlined checkout and payment flows
- Robust integrations for analytics, communications, and tracking
- Ongoing Shopify maintenance for stability and scalability
Features
01
Shopify Revamp
- Designs: Implemented brand-led design guidelines to ensure a visually consistent, user-first Shopify storefront. Optimized layouts for better product discovery, fast navigation, and higher conversion.
- Performance Optimization: Reduced page load times through image optimization, lazy loading, and clean code architecture.
02
3rd Party Integrations
- Analytics: Integrated tools for real-time tracking of user journeys, drop-offs, and conversions. Data pipelines built to support actionable insights.
- Communications: Added marketing automation and comms integrations for personalized email/SMS campaigns, ensuring retention and engagement.
- Checkout & Payments (Shopflo): Integrated Shopflo for optimized checkout, reducing friction in final purchase steps. Enhanced payment reliability with multiple gateway options.
- Kwikpass: Enabled one-click login and passwordless access, improving repeat customer login rates and reducing cart abandonment.
03
Shopify Maintenance
- Continuous monitoring and bug resolution to ensure zero downtime.
- Version updates and compatibility checks for third-party apps.
- Ongoing enhancements to support marketing campaigns, flash sales, and seasonal spikes.
- Technical support for scaling catalog and order volumes as the brand grows.
Impact
40% faster load speeds
25% higher checkout conversions
30% improvement in repeat logins
Stable platform ready for high-traffic campaigns
Client PoC
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